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Seven Fundamental Strategies For SEO
Learning about SEO and gaining your websites organic rankings and traffic is among the best of the easy ways to make money I know. Running the gamut the obvious to the “Hey, that’s pretty cool!” type bright ideas, here’re 7 of the top 25 tricks on how to format your site for maximum visibility, rankability and, incidentally, profitability.
Publish an RSS feed. Short for “Really Simple Syndication,” they come built in to Wordpress installations (which you ought to be using anyway) and it’s easy and free to distribute them to feed distribution sites. These sites circulate your syndicated content, which gains you both traffic and links. Run a Google search for “RSS feed submit” and you’ll have more results than you can shake a stick at.
Determine anchor text carefully. Variety is the spice of life – the last thing you want is your link building efforts to appear artificial, because the search engines frown heavily on that. Change things up often, whether it’s your company name, URL or variations of your keywords. A 60-30-10% ratio is ideal, where 60 is your main set of keywords and 30 and 10 and less important variations.
Multiple domains. Don’t put all your eggs in one basket, after all. If you have a handful of topics that could each furnish their own website, it might be worth running having multiple domains. Why? First, search engines typically list only one page per domain for any given query, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way.
Article exchanges are one of the quickest routes to easy online money known to man. You’ve heard of link exchanges, pointless as they generally are. Article exchanges are like link exchanges, only much more useful. As a publisher, you use someone else’s article (including their backlink) and get a free article. As an advertiser, you provide articles to directories for other people to publish (including your backlink.)
Make use of bolding and other HTML tags. Your main keyword should be in h1 tags around the top of the page, as well as within h2 tags once or twice throughout. This goes for the “b” tag too. Do not, however, use them everywhere the keyword appears — once or twice is plenty.
Build a site map. A large website needs a site map, which should be linked to from every page on the site. This gurantees that every page on your website is no more than two clicks from any other page at any given time, which is search engine gravy. It’s also benefitial to generate an XML sitemap to submit to major search engines.
Interlink the pages of your site. Also known as “deeplinking,” this goes back to what I said about building a sitemap. Deeplinking includes linking to the obscure pages of your site, from within your site, as well as with inbound links from other sites. This tells the search engine that you have a lot of useful material.
There you have it: 7 of the 25 Top SEO tips. There is definitely a bit more to SEO than this, but with these tips alone should help any website significantly increase its rankings and consequentially boost your internet business income.
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